Focus On - Mini Seasons Confectionery @PlanforProfitRetail @Plan_for_Profit Page 2 Dear Retailer, We are pleased to announce the launch of ‘Focus On’ by Plan for Profit, a series of NEW mini category guides that are specifically designed for the independent retailer. Starting with a Focus On ‘Mini Seasons’ which highlights opportunities to make your store a destination for all seasonal sales. Each guide contains expert product and category insight to help you to make the most of the category in-store to meet the needs of your customers. Focus On guidance is also available to view on the Plan for Profit website and app. Visit or search ‘Plan for Profit’ in your preferred app store. Look out for further Focus On guides covering Healthy Breakfast, Gum & Mint, Energy Drinks and Sports Drinks categories. Kind Regards, Tracey Redfearn Category Controller, Plan for Profit Mini Seasons Each Mini Season is unique, as such customers are looking for different product types. Seasons and events are great ways to create theatre in your store to inspire shoppers and drive incremental sales. There are a number of seasonal opportunities to increase your sales & margin and capture those all important impulse sales. As well as stocking seasonal specific products, it is important to also consider stocking generic products that can be sold through the event and during other mini season opportunities. DON’T FORGET... • Order sufficient stock of the seasonal best sellers • Use POS to interrupt shoppers • Bear in mind that chocolate is the most popular option for a mini season gift. DID YOU KNOW? The closer Valentine’s day is to the weekend the more shoppers will spend. With Valentine’s Day 2021 falling on a Sunday this gives you a great opportunity to boost seasonal sales in your store! Source: Kantar, FMCG, 2 w/e 16th February 2020. Valentines Day Mother’s Day Eid Father’s Da y Sunday 14th February 2021 Sunday 14th March 2021 Wed 12th/Thurs 13th May 2021 Sunday 20th June 2021