Focus On - Own Brand

REASONS TO STOCK THE EVERYDAY ESSENTIALS RANGE Focused on quality, value & strong POR%, Local Living provides a range dedicated to meet the needs of today’s shoppers. 58% of shoppers say they are highly value-led, & stocking Own Brand gives independents the right products at the right price to meet demand* Own Brand continues to grow , now accounting for one in three pasta sales and 27% of all tinned grocery sales** With an expanding range created exclusively for independent retailers, there are many reasons to stock Local Living . *Source: Lumina Intelligence, Shopper Insights 2024 ** Source: Smartview Convenience Volume Data 52w MAT to 08.10.2025 (excludes Chilled & Frozen, Commission & Bread)