Focus On - Own Brand

Brought to you by: Plan for Profit 7 LICENSED & IMPULSE Lager, Beer and Cider 1. Consumer One Pulse Survey. 504 respondents. August 2025 2. SmartView Convenience Value & Unit Sales 52w to 07/09/2025 Spirits Soft Drinks Crisps, Snacks and Nuts Value remains key in Soft Drinks, with value products accounting for 22% of Take Home and 23% of Drink Now sales. 2 Accessible pricing continues to attract shoppers seeking great value snacking. Value Cider is up 12% , driving 42% of Cider sales. 2 Value Lager represents 13% of Lager sales. 2 Value Spirits make up 14% of total sales and one in four 70cl bottles sold. 2 Smaller formats such as 5cl, 20cl and 35cl continue to grow, offering accessible price points for shoppers. 2 35cl Own Brand drives 70% of Pure Juice and 20% of both Mixers and Squash sales. 2 Own Brand Energy 250ml ranks as the No.7 most sold Drink Now Soft Drink. 2 Affordability drives the Lager, Beer and Cider category, with 76% of shoppers driven by price. 1 Having a strong value offering is key to meeting all shoppers’ needs. 20cl 5cl Value products (£1 and under) drive 29% of sales. 2 Over 30 million Own Brand units were sold last year, showcasing strong shopper trust in affordable snacking choices. 2 VALUE PRODUCTS +12% 13%