Focus On - Personal Care

MUST STOCK Source: IRI - Shampoo - Total Market - Value Sales - MAT: 28.02.2022 PMPs offer shoppers price confidence The Nations Favourite Shampoo Brand * Unitas_H-S_Focus_On_A4_Advert.indd 1 28/04/2022 15:52 @PlanforProfitRetail @Plan_for_Profit Focus On Personal Care As 46% of shoppers say that Personal Care products were a driver to store, it is essential to stock your shelves with all Personal Care categories to meet consumer needs. Data Source: Lumina Intelligence Convenience Tracking Programme December Health & Beauty shoppers are the most brand loyal, 15% of shoppers will buy Personal Care products elsewhere if the brand they were intending to buy is not available. Data Source: 2021 Lumina Intelligence Channel Pulse 2021 The Personal Care category is expected to grow significantly in 2022 as consumers begin to return to a more ‘normal’ way of living. With COVID 19 restrictions having eased it is expected that categories such as Hair Styling, Deodorants and Shaving will recover in 2022. Data Source: DCS 2022 Plan for Profit bestsellers are marked with a throughout publication.