Focus On - Pet Care

Page 8 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Merchandising Principles Cat and dog owners purchase a variety of food types, including wet, dry, and treats. Ensure you stock a broad range to cater to their needs. Meet the Needs of Pet Owners Branded bestsellers drive sales. Prioritise stocking the top-performing lines within each product group. Right Range Shoppers often navigate by brand. Keep major brands grouped together within product categories. Clear Brand Blocks Align shelf space with category sales to ensure each food type is appropriately represented. Space to Sales Make it easy for shoppers to find what they need by creating clear product groupings. Help the Shopper Convenience shoppers value visible, clear price points. Stock pet food ranges in PMP (Price-Marked Pack) formats to build trust and drive sales. Price-Marked Packs