Focus On -Ready To Drink Coffee

21 Nielsen MAT week ending 28.11.2020. £1.5m ATL spend in 2021 164 04995a COSTA UNITAS FULL PAGE AD 210MM W X 297MM H v2_HR.pdf 1 12/01/2021 15:59 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Ready to Drink Coffee Ready to drink coffee is one of the key sectors to drive future value growth in soft drinks (Source: Nielsen MAT 28.11.20) Iced coffee is the fastest growing sub category in soft drinks volume and sales (Source: IRI Marketplace Date symbols & Indies sales to 1st November 2020) Latte, caramel & espresso account for more than 2\3 of sales and over 60% of flavoured sales (Source: IRI Marketplace Date symbols & Indies sales to 1st November 2020)

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