Focus On - Soft Drinks by Occasion 2024

Convenience is a top-three forecasted growth channel for soft drinks in the next five years 10 . Topline Trends “ Taste remains the number-one decision making factor in soft drinks. Shoppers are demanding an exciting and varied category so flavours are crucial to success,” says a spokesperson from Boost. “Healthier lifestyles continue to be a priority for customers, with 57% of shoppers making or considering diet changes to make healthier choices. Drinking more water is the top choice for consumers who want to live a healthier lifestyle.” 12 10 IGD Research. 11 Nielsen IQ; Total Impulse; total soft drinks 12 months to 12.08.23 12 months to 12.08.23. 12 IGD. Market Overview Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit +14% +61% +16% -4% (+£120m) (+65m) (+£43m) (-£1.5m) -9% (-£2.3m) Energy Sports Water Bottom two in decline Lemonade Mixers Top three growth sectors - +£227m 11 2.9 4.8 4.6 4.3 3.4 1.6 0.8 Discount Online Convenience Total Market Supermarkets Hypermarkets Other CAGR (Compound Annual Growth Rate) % 2023-28 Did you know? Within convenience, drink now accounts for 75% of total soft drinks sales and 25% to take home . Drink now hugely overtrades front of store vs back of store whereas carbonates overtrades back of store in convenience.