Focus On - Soft Drinks by Occasion 2024

Soft drinks insights Page 9 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit What shoppers are buying for key occassions When considering how much space to give your soft drinks range, it’s important to consider the share of subcategories and allocate accordingly. Below we’ve broken down how much space types of drinks should take up across take-home and drink now (chilled). For example, 47% of drink now is sports & energy, so these drinks should take up just under half of your fixture. 13 Lumina Intelligence, CTP 12 w/e 26/06/2023. 14 Lumina Intelligence, CTP 12 w/e 26/06/2023. 15 Lumina Intelligence Future of Convenience Whitepaper; May 2023, Convenience and Wholesale Market Report July 2023. Cola Flavoured Fizzy Water Sports & Energy Pure Juice & Smoothies Squash Juice Drink & Ice Tea Take Home 37% 18% 14% 14% 6% 5% 3% 3% 19% 12% 12% 47% 2% 8% Drink Now Mixers Inside the food-to-go opportunity Food to go accounts for more than one third of convenience soft drinks missions. Related missions are where soft drinks see the strongest performance in convenience, over indexing by 14ppts vs. the convenience average,” according to Britvic. “We have seen soft drink occasions grow over the weekdays and the lunchtime occasion as consumers increasingly return to work and travel,” reports Coca-Cola Europacific Partners. “Weekends still hold the largest share of occasions, accounting for 42% of total occasions in the week 14 .” The most popular time to buy soft drinks is over the lunchtime period between 12-2pm, however soft drinks also over perform in the afternoon between 3-5pm as consumers look for instant refreshment. Sustainability is key “Over two thirds of shoppers consider themselves very sustainably conscious (67%), ” 15 says Coca-Cola Europacific Partners. “Retailers should remember that buying local, supporting local communities, and working towards net-zero remain essential to sustainability-led consumers.” Shoppers often state that price is a barrier to participating in sustainable purchasing. Retailers and suppliers must play a vital role in educating colleagues and customers about becoming more sustainable. It takes time and perseverance. However, it can be done via internal training and awareness campaigns, and through supporting shoppers to make better choices.