Focus On - Soft Drinks

Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insights to help you make the most of opportunities in store and meet the needs of your customers. In this issue, we analyse one of the most important categories for independent convenience retailers – soft drinks. The category is in rapid growth in symbols and independents, with segments such as water, energy, sports, RTD and cola growing by double digits. But with so many products available, and new ones launching every week, how do you choose a range that will perform the best in your store? Our definitive guide is here to help. Here you’ll find market insight on carbonates, sports & energy, iced coffee, and several other growing segments, as well as a planogram that you can use as a template to get a market-leading range in place. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. The buying group for independent wholesalers Five must-stock brands for your soft drinks range Page 2 View Focus On guides here: Coca-Cola The brand behind the bestselling soft drink line – Coca-Cola 1.75l (by volume) 4 Red Bull The number-one energy stimulation brand 156 million units sold in 12 months 5 Lucozade The number-one sports drink brand 42 million units sold in 12 months 6 Starbucks The number-one iced coffee brand 15 million units sold in 12 months 7 Fanta The number-one fruit carbonate brand 13 million units sold in 12 months 8 View HFSS advice here: 4 Nielsen and CGA Indies and Symbols, Volume in Litres, MAT 2022. 5 Total Market & GB Symbols & Indies and NI Convenience 52 W/E to 19 February 2023. 6 Total Market & GB Symbols & Indies and NI Convenience 52 W/E to 19 February 2023. 7 Total Market & GB Symbols & Indies and NI Convenience 52 W/E to 19 February 2023. 8 Total Market & GB Symbols & Indies and NI Convenience 52 W/E to 19 February 2023. Kind Regards, Tracey Redfearn Head of Marketing & Communications www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit