Focus On - Sports Energy Drinks @PlanforProfitRetail @Plan_for_Profit Focus On Sports Energy Drinks Soft drinks are the No.1 category purchased on impulse, therefore this category plays a vital role in your store. (Source: Lumina Convenience Market Report 2020) Sports and energy is the 3rd largest segment in the soft drinks category & continues to be vital in supporting the needs of the consumer. Major sporting events sees leading sport and energy brands deliver +18% uplift in total soft drink sales. (Source: IRI Value Sales 2018) Review the pack formats you stock to ensure you meet the increased demand for in- home sports energy consumption. 31% of consumers have bought a larger pack in the last year. (Source: Lumina Convenience strategy forum Q2 2020)