Focus On - Sports & Energy

Brought to you by: Plan for Profit 13 Celsius 335ml PMP Available: February 2025 Info: Introducing Celsius - The US’s fastest growing energy drink, now in the UK. Providing essential energy to consumers to let them live fit - zero sugar, 7 vitamins, and all-natural flavours. Launching with 4 flavours: Peach Vibe, Sunset Vibe, Cosmic Vibe and Fantasy Vibe. Media: Supported with Point-of-Sale Instore. Source: Circana Total US + with Conv 52w 12/1/24 Source: Nielsen Data up to 21/09/24 Total Soft Drinks UK Lucozade Sport 750ml PMP Available: May 2025 Info: Lucozade Sport is introducing a bigger pack offering better value to consumers in 2025 with the launch of their new 750ml £2 PMP pack. A great opportunity to tap into new occasions, Lucozade Sport is worth 62.5% of the Sports Drinks Category. Media: Supported with Point-of-Sale Instore. NEW PRODUCT LAUNCHES 2025 NPD is a key growth driver in Sports & Energy, contributing 86% of soft drinks value growth last year. 1 Juice Monster Rio Punch PMP Available: February 2025 Info: Juice Monster Rio Punch is the perfect mix of carbonated juices, vitamins, and the iconic Monster energy blend, paired with a carnival inspired exotic flavour. Flavoured energy drinks drive 54% of sales, with Monster accounting for 23% of these sales, making this a must have for energy drink lovers. Media: Major event and athlete sponsorship. Source: NIQ, Value Sales, Total Coverage, MAT to 18.05.24 In 2024, launches from Lucozade , Monster, and Red Bull led the way. To drive interest and incremental sales, it’s essential for retailers to introduce new products and flavours that reflect current trends. Red Bull Summer 2025 Edition – White Peach PMP Available: March 2025 Info: Flavoured Functional Energy is driving footfall, with +30% shoppers in 2024 vs 2022. Red Bull Editions contributed 44% of all Flavoured Functional Energy growth in 2024. In 2025, the Red Bull Summer Limited Edition will feature a refreshing White Peach flavour, aiming to attract new shoppers to the category. Source: Nielsen Scantrack, Total Coverage, MAT 21st Dec 2024 1. Nielsen S&I 52w to 05.10.2024