Focus On - Sports & Energy

29 KEY CATEGORY FACTS Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this comprehensive guide, we explore the dynamic world of Sports & Energy drinks in Symbols and Indies. As the largest and fastest-growing segment in the UK, this category is worth more than all other Soft Drinks subcategories combined. This issue highlights category performance, key opportunities for retailers, must-stock bestsellers, a profit-boosting planogram for your Drink Now range, and a showcase of our NPD big bets for 2025. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller 1. NIQ Discover Total Symbols & Indies Total Soft Drinks L52W W.E. 04.01.25 Brought to you by: Plan for Profit 1 FOCUS ON Ready-to-Drink Coffee www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Ready-to-Drink Coffee is worth £46m in Symbols and Independents 1 Top 4 brands deliver 87% of total sales 1 Café Latte and Caramel variants driving 74% of all sales 2 Summer drives a +33% sales uplift! 1 Sources: 1. SmartView Convenience Value MAT 52w 29/12/24 2. NIQ Scantrack, Total Coverage, MAT 52w 28/12/24 +33% 87% 74% Brought to you by: Plan for Profit 1 FOCUS ON Mint and Gums www.planforprofit.co.uk @P lanForProfitRetail @Plan_for_Profit Gum is worth £95m in Symbols & Independents, up 7% year-on-year. 1 63% of shoppers prefer small packs of gum. 2 1/3 of all mint sales come from Symbol & Independent stores. 3 1. SmartView Convenience Value M AT to 29/12/2024 2. oluna Harris Interactive, 508 resp ondents 3. Nielsen Total Coverage & Indies and Symbols MAT 1/3 +7% YEAR ON YEAR Brought to you by: Plan for Profit 1 FOCUS ON Confectionery, Singles & Kids www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Duos are the fastest-growing confectionery format in your store +23% . 1 Treat missions now represent 1/3 of all confectionery purchases. 2 49% of all Kid's Confectionery purchases come from Symbols and Independents. 3 1. Circana, Value Sales, Symbols and Independents, 52 w/e 28/12/2024 2. Lumina, Symbols and Independents, 52 w/e 05/01/2025 3. Circana, Confect, Indies and Symbols 52w Sep 24 +23% FASTEST 49% View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play 2 FOCUS ON Sports & Energy Sports & Energy is worth over £2.2bn in the UK and is the fastest growing segment in Soft Drinks (+£28m YoY). 1 3 of the top 5 biggest brands in the Soft Drinks category are Sports & Energy – Make sure you have the right range to drive sales. 1 8 of the top 10 bestselling Single Serve SKUs in Symbols and Indies are a Sports & Energy SKU. 1 18 Single Serve Sports & Energy Drinks are sold every second in Symbols & Indies in the UK – Keep your fridges stocked to maximise sales. 1 +£28m YEAR ON YEAR Refer to the bestselling lines on page 15.