Focus On - Sports & Energy

Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this comprehensive guide, we explore the dynamic world of Sports and Energy drinks Symbols and Indies. Positioned as the largest and fastest growing segment in the UK, this category exceeds the combined value of all other Soft Drinks sub-categories. With NPD driving a remarkable 43% of category growth, staying tuned to emerging products is crucial for success. Unveiling key insights, we highlight the dominance of singles, contributing to a staggering 90% of total value in Symbols & Indies. Navigate through expert product recommendations to capitalise on the opportunities within this thriving market. Elevate your store’s performance by meeting customer needs and staying ahead in this category. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit or search ‘Plan for Profit’ in your preferred app store. The buying group for independent wholesalers View Focus On guides here: Kind Regards, Mark Langohr Category Controller, Plan For Profit Page 2 @PlanforProfitRetail @Plan_for_Profit Key Category Facts Nielsen Discover Total Coverage (Total Soft Drinks) –52 W/E 30th December 2023 Sports & Energy is worth over £2bn in the UK and is the fastest growing segment in Soft Drinks (+£400m YoY). Sports and Energy are 3 of the top 5 biggest brands within the Soft Drinks category. Ensure you have the right products to drive sales. 8 of the top 10 bestselling Single Serve drinks in Symbols and Indies are Sports & Energy. 18 Single Serve Sports & Energy Drinks are sold every second in Symbols & Indies in the UK - Keep your fridges stocked to maximise sales. 1. 2. 3. 4.