Focus On - Sports & Energy

Brought to you by: Plan for Profit 5 MACRO TRENDS In a tough economy, consumers shop around for savings. HFSS drives demand for low-sugar options, while value remains a priority. Mission-based shopping is growing, opening opportunities for convenient meal deals across breakfast and lunch. 1. Retail Research Ord | Kantar Retail IQ & Mintel Consumers and the Economic Outlook UK Q4 2024 THE ‘PARADOXICAL’ SHOPPER Consumers are shopping for health alongside indulgence and ‘natural’ together with the benefits of science. Educating at the fixture will become increasingly important. 1 HFSS HFSS is changing the way consumers shop and consume food and drink. With regulations set to become stricter in 2025, stay up to date on legislative changes through the ACS website. 1 GROWTH IN FUNCTIONAL Functional products will become even more important as 45% of consumers prioritise food and drink that enhance their health. 1 IMPORTANCE OF VALUE & LOYALTY Consumers are searching for value therefore price matching and loyalty pricing have become increasingly important and appealing for retailers and consumers. 1 Food to go missions are becoming increasingly important. Opportunities to capitalise on breakfast and lunch meal occasions are rising driven by hybrid work patterns. 1 HFSS is set to get stricter in 2025. Scan the QR code for ACS advice. MISSION BASED SHOPPING EDUCATE AT THE FIXTURE 45%