Focus On - Summer Drinks @PlanforProfitRetail @Plan_for_Profit The summer months see the highest level of shopper penetration outside of the Christmas season, driven by more medium and light frequency shoppers entering the category. (Source: Kantar WPO we 27.12.20) The summer months account for circa 1/3 of beer and cider full year volume sales. Ensure you have enough stock and the right range for your customers to cover this important sales period. (Source: Nielsen Scantrack 16 wks summer vs full year 2018- 2020) 37% of rosé wine value sales in the convenience channel in 2020 came between May and August. (Source: Nielsen Scantrack 2020) Focus On Summer Drinks