Focus On - Summer of Sharing

ANEW TAKE ONA CLASSIC 308029 - Unitas Summer of Sharing - Wotsits & Kurkure Ad_FA.pdf 1 2022/04/01 12:09 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Summer of Sharing Sharing packs account for 66% of crisps and snacks sales, driving a growth of +9% YoY making it the biggest pack format. Data Source: Nielsen, Independents and Symbols, Value Sales, MAT, W.E.12.03.22 Price-marked sharing bags play a dual role in both Take Home and Food-to- Go missions – Did you know 55% of shoppers will consume a £1 PMP bag on their own? Data Source: PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021 Over the last two years shopper requirement for bigger sharing bags has resulted in a +26% increase in sales. This has been driven by higher numbers of in-home snacking occasions. Data Source: Nielsen, Independents and Symbols, Value Sales, MAT, W.E.12.03.22 Plan for Profit bestsellers are marked with a throughout publication.