Focus On - Summer of Soft Drinks

Brought to you by: Plan for Profit 5 SOFT DRINKS MARKET 1. Circana, L52w ending 8th of Feb 2025 2. Euromonitor 5yr CAGR Forecast to 2024 to 2029 – Oct 2024 3. Nielsen, Symbols & Independents, Single Serve, 52WE 28/09/24 The Soft Drinks category is worth over £3bn to Symbols and Independents but is declining faster than the total market in both value and volume. 1 This decline is partly driven by a weaker summer in 2024 compared to 2023, highlighting the critical role of the summer season in category and channel performance. 1 Check the latest Impulse Core Range Guide for our NPD big bets for 2025. Looking ahead to 2029, growth is forecasted to be driven by functional categories in soft drinks, as consumers prioritise their daily energy and nutritional needs. 2 TOTAL SOFT DRINKS 2024 - 2029 COLA ENERGY STILL WATER FRUIT CARBS FRUIT DRINKS CONCEN- TRATES FLAVOURED WATER SPARKLING WATER RTD COFFEE SPORTS DRINKS MIXERS +4% +4% +8% +3% +4% +3% +1% +5% +2% +12% +8% +2% NPD Drives the Category Limited editions attract 58% of new shoppers. 3 Top NPDs included Monster Bad Apple and Lucozade Sport & Energy Blue . 3 +£42 MILLION New products added £42m to category growth last year. 3 58% Symbols & Independents Total Market Value Growth % Unit Growth % +2.5% +1.2% -1.3% -3.5%