Focus On - Summer of Soft Drinks

Brought to you by: Plan for Profit 9 DRIVE SUMMER SALES WITH PRICING & PROMOTIONS 1. Lumina Convenience Tracking Programme, 52w 2022 & 2023 2. Lumina Convenience Tracking Programme, 52w 18.08.24 Promotional Purchases Peak in Summer Months: A meal deal combining chilled foods and soft drinks boosts sales alongside key promotions. Run the right promotions, especially during sporting events and music festivals, to maximise sales. 23% of purchases are from percentage-off deals. 2 21% of purchases are from multibuy offers. 2 Keep shelves well-stocked in summer to avoid losing customers when their preferred drink is unavailable. Top Pricing Strategies: 41% of purchases are made on promotion throughout the year. 2 Promotional purchases peaked at 44% in June 2022 and at 47% in June 2023. 1