Focus On - Tobacco with JTI

*IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, YTD Jun-21. For more information or to verify comparison contact Nordic Spirit on Facebook or Instagram: @ nordicspirit_uk or using our details at nordicspirit.co.uk/contact **Winner Nicotine Pouch Category, Survey of 9,865 people by Kantar. ***Trustpilot rating correct as of August 2021. Excellent *** ** X-STRONG NEW www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Tobacco with JTI The flavour split of the UK nicotine pouch market is currently 76.2% menthol and 23.5% fruit Source: IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, Jun 2021 The nicotine pouch category is growing in the UK and is now worth £1.5m a month . 1 This equates to an annual figure of approx £18m . 2 Source 1 IRi Market Place, Value Sales, Nicotine Pouch Category, Total UK, Jun 2021 2 IRi Market Place, Value Sales, Nicotine Pouch Category, Total UK, Annualised Figure Based on Jun 2021 The predominant nicotine pouch strengths in the UK market are 9mg with a 35% share, 6mg with a 24.6% share and 10mg with a 18.3% share Source: IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, Jun 2021