Focus On - World Cup

all fans Cheers to © UEFA. All rights reserved. “Heineken®” is a registered trademark. Heineken® 0.0 contains no more than 0.05% alcohol. Enjoy Heineken ® Responsibly @PlanforProfitRetail @Plan_for_Profit Focus On World Cup Fifa World Cup is the most watched sporting event in the UK, your customers are match ready, are you? 33% of the UK intend to watch all FIFA World Cup England games, make sure your store secures that penalty. 81% of shoppers will likely watch the matches at home, so focus on pairing Beer & Cider with sharing snacks and popcorn categories. (Source: IGD Shopper vista August 2022) Take-home sales of alcohol from the 2018 event was £1.2 billion, a 24% increase on the same period in 2019. (Kantar Worldpanel 4 w/e 11.07.21) 20th November – 18th December WORLD CUP : Best Sellers