Focus On - World Foods

www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On World Foods Balancing the in-store offer on World Food is critical, Rice and Italian remain the heartland of World Foods with 55% total market combined category value sales (over 52wks) Data Source: Nielsen RMS Scantrack Total Impulse value sales 52wks vs 2019 to 22.05.21 Total World Foods value sales grow +17% over 52wks vs 2019 as the nation falls back in love with home-cooking. Data Source: Nielsen RMS Scantrack Total Impulse value sales 52wks vs 2019 to 22.05.21 Oriental cuisine is driving the growth vs pre-Covid period outperforming the category growing +19% Data Source: IRI – Indies and Symbols, 52 wks end 13 June 2021 vs same period 2YA