HFSS - Full Guide

acs.org.uk 10 11 3. LOCATION RESTRICTIONS Convenience retailers with more than 50 employees AND relevant internal floor area (sales space) of over 2,000 sq. ft (185.8sqm) cannot display HFSS products within certain distances of checkouts and designated queuing areas, on end of aisle displays, and near store entrances. The location restrictions apply to all HFSS product s regardless of how they are promoted. You cannot display HFSS products in the locations outlined below: Store entrance HFSS products cannot be displayed here. HFSS products can be displayed here. 2.4m * radius HFSS restricted area Shelving unit Shelving unit End-of aisle-unit End-of aisle-unit Aisle Aisle Aisle Shelving unit Shelving unit You cannot display HFSS products within a restricted area of your store entrance. This applies to ALL public store entrances, but dedicated store exits are exempt. The restricted area around your store entrance is 3% of your total relevant floorspace up to a maximum of 15m. There is a conversion table and guidance below to help you calculate the restricted area around your store entrance. The restricted area (2.4m in the example below) represents the measurement from the mid-point of the store entrance out and to the sides of the entrance where you are not allowed to display HFSS products. This forms a semi-circle aligned with base of the inside of the door as demonstrated in the diagram below. Store entrances HFSS PRODUCTS: PROMOTION AND LOCATION REGULATIONS An ACS advice guide for retailers © Association of Convenience Stores 2022. Illustration by www.fluiddesignstudio.com If the restricted area around the store entrance overlaps with your aisles HFSS products cannot placed in the restricted areas of the aisles, even if this is not visible to the customers from the entrance. Covered external areas through which the public passes to enter the main shopping area (such as a foyer, lobby or vestibule) is considered a restricted area too meaning HFSS products cannot be placed there. HFSS products should not be placed along shelving within the HFSS restricted area. End of aisle units are always classed as a restricted area for HFSS products. You can display HFSS products on shelving units along an aisle, outside of the HFSS restricted area , as long as they are not in another restricted location such as end-of- aisle-units. 2.4m * radius HFSS restricted area Store entrance End-of- aisle unit End-of- aisle unit Shelving unit Shelving unit Shelving unit © Association of Convenience Stores 2022. Illustration by www.fluiddesignstudio.com *2.4m is specific to a relevant floor space of 2,000 sq ft. Individual store calculations are available on page 12. *2.4m is specific to a relevant floor space of 2,000 sq ft. Individual store calculations are available on page 12.