HFSS - Full Guide

On pack promotions HFSS products with on-pack volume promotions on their packaging can still be sold until October 2023 . We recommend that convenience retailers attempt to sell through all HFSS products with on pack volume promotions on before October 2022 . Multipacks A multipack as a standalone item is not considered to be a multiple buy promotion or volume promotion. However, you cannot offer volume promotion on multiple multipacks e.g. buy two multipacks get one multipack free, or 50% extra for the same price. A promotion where you offer a product or any part of the product free. A multibuy promotion where you offer a financial incentive for buying multiple items compared with buying each item separately. Volume promotions means: 6 7 acs.org.uk 2. WHAT IS A VOLUME PROMOTION? The promotion of party foods/platters/ hampers/gift sets. If an item of prepacked food comprises more than one type of food and contains a HFSS product within it, the whole item is to be treated as a HFSS product. The promotion of HFSS products alongside a non-food product or loyalty points. Volume promotions also restrict: Volume promotion restrictions will apply to multibuy and extra free promotions of HFSS products for convenience retailers with 50 or more employees regardless of their floor area. Check out the FAQs section of ACS’ website for more example of promotions. Relevant special offers such as “meal deals” and “dine for two” promotions can still be offered. The exemption covers promotions that offer a discount for multiple items intended be consumed by one person or by two or more people together. For example, the following promotions would be allowed: Volume promotions: Exemptions Dine for two Meal deal HFSS PRODUCTS: PROMOTION AND LOCATION REGULATIONS An ACS advice guide for retailers THREE FOR THE PRICE OF TWO! BUY 6 AND SAVE 25% 3 for £10 50% EXTRA FREE BUY ONE GET ONE FREE BUY A SOFT DRINK AND GET A NEWSPAPER FREE Lunch Breakfast CLASSIC BUY ONE GET ONE FREE