Grocery & Non Food 2024/25

39 Desserts, Preserves & Spreads and Homebake Pancake Day Sees +50% Uplift (2) 54% of UK shoppers enjoyed pancakes on Pancake Day this year. Celebrate the occasion by creating a promotional feature that combines Lemon Juice, Sugar, Maple Syrup, Golden Syrup, Chocolate Spread, and Pancake Mixes. Dessert Pots See +11% Growth (3) Hartley’s and Ambrosia hold 65% of Individual Pots sales in Symbols & Independents. Place Jelly Pots near the Food to Go chiller for impulse buys. Ambrosia 4 packs are ideal for frequent buyers and lunch boxes. (3) 73% of Spreads & Drizzles Are Eaten at Breakfast (1) Spreads & Drizzles are enjoyed at breakfast with bread, porridge, pastries, or pancakes, making them ideal for morning meals. Placing spreads near the bakery section meets the needs of shoppers looking for convenient, tasty options. Top Brands Capture 53% of Total Sales Nutella, Hartley’s Best, Rowse, Sun Pat, and Robertson’s are all best-selling brands in their respective categories. Make sure to include these top-selling brands and flavours in the range. (3) Maximising Events and Promotions is Essential Ingredients and sweet baking mixes excel in convenience as shoppers seek scratch baking essentials. Display these items clearly during Christmas, Pancake Day, and Easter, and use a strong promotional strategy to boost sales. (1) Kantar w/e 17th March 2024 (2) Circana EPOS, 52WE 1 June 2024 | Total Market ex. Discounters (3) Circana w/e 20th April 2024