Grocery & Non Food 2024/25

47 World Foods World Foods Peak Week Sees +14% Growth Lunar New Year is World Foods’ biggest sales week, with Oriental products up +36% and Rice products up +11%. Run strong promotions with point-of-sale setups linked to key occasions to encourage purchase and enhance in-store excitement. (1) Summer Food Ranging In 2023, summer accounted for 33% of yearly sauce sales, with sales peaking during BBQ season. Retailers should site sauces near key summer foods, such as burgers and chips, during this period. (2) Rice & Italian: 60% of Total Sales (1) A branded signpost is crucial for helping shoppers find Italian products. Balance branding with meal- based merchandising. Additionally, microwave rice accounts for 60% of all rice sales, with Uncle Ben’s as the leading brand. (1) Spaghetti Bolognese #1 Meal Occasion (1) Range a selection of Italian meal essentials like Tomato Products, Cooking Oils, Dry Pasta, and Pulses together to encourage cross-purchases and increase sales. Own Brand Leads in World Foods Own Brand is crucial, with 47% of shoppers altering their shopping habits to cook affordable meals at home. Ensure you stock our Local Living essentials, which account for 40% of Own Brand sales in World Foods. (3) 60% of all rice sales #1 (1) Nielsen RMS MAT Data to 6TH APRIL 2024 (2) Circana 52w/e 18th May 2024 (3) SmartView Convenience Value Sales 52 Week MAT 16/06/2024