Grocery & Non Food 2024/25

61 Paperware Own Brand Claims 46% of Kitchen Towel Sales Kitchen Towels are valued at £17.2m, with a -13% decline driven by tertiary brands. Own Brand, the top seller with 46% of sales, is driving growth with a +9% increase year on year. (1) Kleenex Holds 65% of Facial Tissue Sales Facial Tissues are valued at £5.8m, with Kleenex holding a 65% share of the category (1) . Given that 67% of Facial Tissue purchases are driven by illness, there is a significant opportunity to cross-merchandise Facial Tissues with medicines in store. (2) Toilet Tissues Drive 79% of Sales Toilet Tissue is worth £88m, experiencing a -5% decline driven by tertiary brands. Andrex leads with 48% of sales. Own Brand is second with 26% of sales, driving +19% value growth and +11% volume growth. (1) Own Brand Leads with +18% Growth Stocking Own Brand is crucial because it makes up 29% of paperware sales, with an impressive growth of +18% in value and +9% in volume. While most paper purchases in independent stores are distress buys, offering top brands like Andrex and Kleenex is crucial to meet diverse shopper needs. (1) m +9% own brand growth (1) SmartView Convenience 52 week 19/05/2024 (2) Nielsen – Toilet Tissue & Facial Tissue – GB Total Impulse – Value Sales – MAT: 18.05.2024