Grocery & Non Food 2024/25

65 Household & Laundry (1) Nielsen – Laundry & HHC – GB Total Impulse – Value Sales – MAT: 24.02.2024 (2) Source: Supplier Manufacturer Data Capsules: 49% of Sales, +2.7% Growth (1) Capsules are the preferred choice among shoppers, so stock both Bio and Non-Bio options. Since 56% decide on a laundry format before entering the store, ensure you have capsules, powder, and liquids available to meet their needs. (2) Mr Muscle No.1 in Specialist Cleaning (1) The brand is seeing +4.8% growth year on year. Retailers should make the brand clearly visible on shelf as shoppers seek out beacon brands as a navigation aide to the fixture. (1) Dettol No.1 in Multipurpose Wipes & Cleaners (1) Multipurpose wipes and cleaners account for 64% of household cleaning sales. Additionally, 7 out of 10 cleaning tasks are quick cleaning events, which underscores wipes as a convenient choice for shoppers. (1) Non-Bio: 44% of Sales, +21% Growth (1) Nearly 50% of UK households contain someone with sensitive skin, and ‘sensitive’ shoppers are the biggest share of the market (39%). Make sure to allocate space for non-bio detergents in multiple formats. (2) Sales Spike in Spring and Autumn Create a promotional feature highlighting top-selling cleaning products that cater to various needs during Spring and Autumn clean events, ensuring customers find everything they need and boost your sales effectively.