Grocery & Non Food 2024/25

7 (1) Nielsen IQ Symbols and Independents MAT 01/06/2024 (2) Circana 52w/e 20th April 2024 (3) Nielsen Scantrack data to 25.11.2023 Biscuits 0 5 10 15 20 25 30 35 40 Everyday Treats Make Up 35% of Sales in the £254m Market (1) Everyday Treats Sales % Share of Biscuits -3% -6% +22% +25% +22% +12% +13% +3% +13% +14% +10% +23% +11% +2% Everyday Biscuits Chocolate Biscuit Bars Special Treats Crackers & Savoury Seasonal Biscuits Healthier Biscuits Childrens Biscuits Value Sales Volume Sales Change Level Level Value Biscuits Up +£2.5m (1) Value Everyday Biscuits are on the rise. Prioritise Bourbons and Custard Cream value products and utilise PMPs for branded products to strike a balance between quality and value in the range. Everyday Treats: Stock the Top 3 Growth-Driving Products • McVitie’s White Chocolate Digestives: +£1.4m • McVitie’s Milk Chocolate Digestives: +£1.1m • Oreo Double Stuff: +£1.0m In 2023 NPD Drove +9.1% Total Growth (3) Ensure you feature NPD to drive incremental spend. Here are our NPD big bets of 2024/25: 1. Jaffa Cakes Cola PMP 2. Maryland White Chocolate Chip PMP Chocolate Biscuit Bars Up +25% Multipack Chocolate Biscuit Bars are driving rapid growth due to their excellent value for money. McVitie’s Gold, Tunnocks, McVitie’s Club, Kit Kat, and Time Out are the top brands, contributing to 60% of sales. (2)