Grocery & Non Food 2024/25

70 Health & Beauty (1) SmartView Convenience Value Sales 52 Week MAT 16/06/2024 (2) Nielsen – Period Products – Total Impulse – Value Sales – MAT: 25.05.2024 +8% Growth in Toothpaste & Mouthwash (1) Toothpaste is 49% of oral care sales, with 48% coming from Colgate Triple Action and White. Listerine Cool Mint boosts mouthwash sales by +22% in value and +12% in volume. Stock these growth-driving SKUs. (1) Lynx Powers Shower Growth Focus on the leading brands Lynx and Radox which account for 60% of Shower sales. Lynx is driving +13% value growth and +2% volume growth. (1) Pads Represent 59% of Fem Care Sales (2) Given that 41% of users exclusively buy pads and use them frequently (1-2 packs per month), prioritise ensuring enough space for the best-selling products. (2) Lemsip Up +10% Value, +3% Volume (1) 50% of Cold & Flu sales come from capsules, with 43% coming from hot drinks. Make sure you stock Lemsip Max Cold and Flu Capsules and Lemsip Max Cold and Flu Lemon Sachets - they’re top sellers. (1) Brand Loyalty is No.1 in Deodorants Sure, Lynx, and Impulse are the three largest brands in the Deodorants category, attracting shoppers with a combined value share of 80%. Ensure they are prominently displayed on the shelf. (1)