Grocery & Non Food 2024/25

77 Pet Care Cat and Dog Treat Sales Up by £2.8m (1) Treats are a highlight of pet ownership. The pet treat market offers significant sales opportunities, allowing retailers to expand their product range. 86% of Pet Food Sales are Branded (1) Felix, Pedigree, Whiskas, Bakers, and Winalot are the top five brands, with PMP products being the best sellers. Focus on key brands in PMP for adult pet feeding. (1) 72% of Cat Food Sales Are from Wet Food (1) Within wet cat food, 79% of sales are from pouches, underscoring the need for a diverse pouch selection. Additionally, since most cat owners use both wet and dry food, stock both types. (1) PMP PMP £2.8m (1) Circana Market Advantage, Total Pet Food, Symbols & Independents UK, Value Sales, 52 w/e 4th May 2024 0 5 10 15 20 25 30 35 40 Wet Pet Food Makes Up 58% of Sales in the £52m Market (1) Wet Cat Sales % Share of Pet Food -7.6% -4.8% -8.5% -1.4% -14.4% +0.8% +5.3% +15.8% +10.7% +0.6% +12.2% +8.3% Wet Dog Dog Treats Dry Cat Cat Treats Dry Dog Value Sales Volume Sales Change