Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit HOT BEVERAGES 15 HOT BEVERAGES Category Breakdown 1 Sources: 1. SmartView Convenience Value & Volume 52w MAT to 20/04/2025 Coffee Tea Sachets are now No.1 in volume and No.2 in value, driving category growth with a 5% increase. 1 The decline is being driven by rising prices and fewer PMP packs in store, making value perception and PMP availability critical. 1 Coffee leads the Hot Beverages category, accounting for 65% of sales. 1 Prioritise price-marked sachets in key flavours: Caramel, Latte, and Cappuccino. Black Tea accounts for 80% of tea sales but is declining by 12% . 1 Stock either 40’s or 80’s Black Tea packs from leading brands. Drive sales by stocking best-selling brands from our core range recommendations. Speciality and Decaf Black Tea are both up 10% , helping to offset Black Tea’s decline. 1 Stock PMP packs as a priority. PMPs reassure shoppers on value and help protect sales. 65% Future-proof your range with our Decaf Black Tea recommendations. Feature Twinings, the top choice in Speciality Tea with a wide selection. 80% Nescafé is the No.1 coffee brand, accounting for 58% of value sales. 1 +10% +5%