Grocery & Non Food Category Guide 2025/26

28 In Depot App Guides Web In Store Scan here to visit more Focus On guides Brought to you by: Plan for Profit 1 FOCUS ON Breakfast www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Pr fit PMP accounts for 64% of all cereal sales in Independents & Symbols. 1 Cereal sales peak during summer holidays and back-to-school, rising by +9.2% . 2 Flavoured cereal is the biggest growth driver, up 4% versus the total market. 3 1. NielsenIQ Total Cereals Indies and Symbols L52w 22/2/2025 2. Circana | Total Cereal | Value & Volume Sales | 5yr 4we 22 Feb 25 3. Circana | Total Cereal | Value & Volume Sales | 52we 22 Feb 25 64% 4% Focus On l Targeted guides focusing on key product categories and selling occasions l Benefit from expert advice and the latest industry insights l Discover best selling lines and profit boosting planograms Brought to you by: Plan for Profit 1 FOCUS ON Household & Laundry www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Pr fit Household cleaning fuels growth up 10.3% in value and 4.8% in volume sales.1 Capsules drive 51% of laundry sales - stock both Bio and Non-Bio to meet shoppers’ needs. 1 Autumn and Spring drive peak sales in household and laundry categories. 1. Nielsen – GB Total Impulse - Value & Unit Sales - MAT: 14.09.2024 Brought to you by: Plan for Profit 1 www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Baby Care Items Drive 56% of Parents’ Shopping Trips. 1 Always and Tampax together represent 68% of sanitary product sales. 2 1. IGD Shopper Benchmark Report 2. Smartview convenience – Value sales 52w to 23.03.2025 3. Kokoro: The Score Survey and qualitative interviews 19th Jan 2025 (via P&G) FOCUS ON Health, Beauty & Baby Care Health has emerged as the top priority for consumers. 3 68% 56%