Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit CANNED & PACKET SOUP 31 CANNED AND PACKET SOUP Category Breakdown 1 Sources: 1. SmartView Convenience Value & Unit Sales 52w MAT to 18/05/2025 2. Kantar 52w to 26/01/2025 3. Kantar Worldpanel Usage 2024 Category Sales Seasonality & Occasions Heinz (including Big Soup) accounts for 79% of canned sales. 1 Lunch occasions make up over 70% of total packet soup occasions. 3 Soup shoppers rise by up to 33% in winter, peak season demand. 2 Flavours Most shopper mix and match flavours, offer deals to boost sales.* During winter, boost soup visibility with POS, secondary, and off-shelf displays. Expand your range with new flavours to tempt shoppers. 2 in 3 soup buyers want new and exciting flavours. 3 Retailers should offer a diverse selection from top brands, with canned soup taking up most of the shelf space. 70% 80% of shoppers buy a variety of flavours. 2 Canned: 78% 1 Packet: 22% 1 Batchelors Cup a Soup makes up over 50% of packet sales. 1 Optimise lunch sales by merchandising dry soup within quick meals and high-footfall zones. *HFSS Restrictions may apply. Access ACS for advice. CANNED SOUP PACKET SOUP 79% 50% UP TO +33% Keep the category exciting with relevant and appropriate NPD alongside core range.