Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit SNACK MEALS 39 SNACK MEALS Category Breakdown 1 Sources: 1. NIQ Total Impulse Instant Hot Snacks 52w to 22/3/25 2. Lumina Convenience Tracking Programme 2024 3. Kantar Usage Total Snack Meals 07/07/2024 Importance of Brands Snack Meal Shoppers Pot Noodle (including King Pot) accounts for 40% of hot snack sales. 1 The top three brands drive 75% of category sales. 1 57% of snack meal shoppers are aged between 16 and 44. 3 Penetration of the category within the convenience channel has surged by a significant +31% . 2 Authentic Meals Sales of authentic pots have increased by £21 million over the past five years. 4 Ensure you’re stocking the right range of authentic SKUs, offering diverse flavours to appeal to younger shoppers seeking more authentic and spicier options. If your store is near universities, schools, or an office campus, consider expanding Pot Snack options. 4. Mintel World Foods Report Authentic cuisine sales are projected to grow 14% by 2029. 4 Focus on promoting core products and introduce new flavours to engage new customers. +31% Build loyalty by ensuring popular PMP products are always in stock. 57% 40% 16% of purchases are from multibuy offers. 15% of purchases are from percentage-off deals. +£21 MILLION +14% Top pricing strategies: 2 1 2 3