Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit WORLD FOODS 45 WORLD FOODS Category Breakdown 1 Sources: 1. Nielsen RMS Data to 22/03/2025 2. Premier Foods 3. Street Bees Oct 22/09/23 Rice and Italian Meal for Tonight Bolognese is the leading meal occasion in convenience. 1 Own Label is the top rice brand, led by growth in microwave rice. 1 27% of dinner choices are driven by convenience and ease of preparation. 3 3 in 5 shoppers are cutting back on takeaways and dining out due to the cost of living. 2 Peak Sales Period Run strong promotions with POS linked to key occasions to drive purchase and boost in-store excitement. Group meal ingredients together to encourage cross-purchases and increase sales. 4. Nielsen RMS & CPS Total Coverage inc. discount last 3 years An extra 3.2m World Food units are sold during this week. 4 Use a branded signpost to help shoppers find Italian quickly. 27% Microwave rice accounts for 64% of rice sales – give it priority on shelf. 1 Chinese New Year is World Foods’ biggest sales week, up 14% . 4 Oriental and Rice see the highest uplift, up 36% and 11% respectively. 4 Rice and Italian drive 58% of value sales in the category. 1 58% +14% ITALIAN CHINESE NEW YEAR 17 FEB 26