Grocery & Non Food Category Guide 2025/26

52 The everyday essentials range SmartView Convenience Value & Unit Sales 52w MAT to 15/06/2025 39% AVERAGE POR. Own Label is the No. 1 rice brand, fuelled by growth in microwave rice. Own Label dominates pasta sales, making up over two-thirds of the category. Dolmio 440g Creamy White Loyd Grossman 350g Tomato & Basil Ben’s 450g Sweet & Sour Sauce Old El Paso 500g Fajita Kit Old El Paso 326g Tortillas Colman’s 50g Chilli Con Carne Colman’s 40g Cheese Sauce Colman’s 40g Pepper Sauce