Grocery & Non Food Category Guide 2025/26

74 HEALTH & BEAUTY Category Breakdown 1 Sources: 1. SmartView Convenience Value 52w to 20/04/2025 2. Nielsen Total Coverage GSL Winter to 28/12/2024 3. Nielsen Total Impulse Value 52w to 19/04/2025 Medicines Sanitary Products Lemsip, the leading cold & flu brand, is growing by +8% . 1 Adult pain relief is the No.1 category. 1 Always and Tampax combined make up 74% of sales. 3 Stock Lemsip Max capsules and sachets — essential for cold & flu season. Pads are the fastest-growing sub-category, up 4% , driving nearly 90% of femcare category growth. 3 Oral Care Toothpaste is the largest and fastest growing sub-category, up 14% . 3 Range by toothbrushes, toothpaste, mouthwash, then accessories to encourage a full regime and boost add-on sales. Cover key toothpaste needs such as complete care, whitening and sensitive. Prioritise shelf space for best-selling sanitary products across key sizes, as shoppers buy these frequently. 25% of consumers have started using mouthwash or are using it more often since the first lockdown. 63% of medicine sales are made during winter. 2 Keep winter medicines visible and well stocked. Pain relief sells year-round; maintain consistent stock levels. +8% PRIORITISE SHELF SPACE +4% +14% 25% 63% HEALTH & BEAUTY