Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit PETCARE 83 PET CARE Category Breakdown 1 Sources: 1. Circana Market Advantage, Total Pet Food, Symbols & Independents UK, Value Sales, 52 w/e 19th April 2025 Importance of Brands & PMP Cat and Dog Treats 7 of the top 10 bestselling lines are PMPs . 1 The decline is driven by price increases and a loss of share in PMP packs. 1 87% of pet food sales are branded. 1 Felix, Whiskas, Pedigree, Bakers, and Winalot are the top 5 brands – stock our recommended lines. 1 Cat treats are the only growing segment, outpacing the category by 8% . 1 Stock either 40s or 80s Black Tea packs from leading brands. Prioritise PMPs to build shopper loyalty. Speciality and Decaf Black Tea are both up 10% , helping to offset Black Tea’s decline. 1 Stock a strong range of cat and dog treats to tap into growth, expand your pet food offering, and boost incremental sales. 87% Future-proof your range with our Decaf Black Tea recommenda- tions. 22% Cat and Dog treats now make up 22% of category sales. 1 +10% Wet and Dry Food +8% 49% of dog food sales are from wet food, with 69% of these coming from cans. 1 72% 72% of cat food sales are from wet food, with 79% of these coming from pouches. 1 Since most cat & dog owners use both wet and dry food , stock both types. Keep your range simple with best-selling formats from top brands. WET DRY KEEP YOUR RANGE SIMPLE