Grocery, Non Food, Chilled & Frozen 2021-22

World Foods & Cooking Sauces Food of the world category is growing at 39% year on year and is worth £181m. This growth is delivering over £30m of incremental sales into the convenience channel. (Neilson Scantrack Foods of the World MAT Sales Jan 21) The two top sales sub-categories of food of the world are rice and Italian. Together they contribute over half of the total category value and have delivered an extra £10.5m in value sales over the last 52wks. (Neilson Scantrack Foods of the World, Total Coverage Convenience, Total Value Sales 52wk MAT Sales Jan 21) Make it easier for the shoppers to shop this fixture by using PoS to signpost in store. The meal for tonight mission will increase shoppers basket spend if cross-category merchandising can be used. Oriental and Mexican sauces continue to drive growth, Oriental at 37.6% and Mexican at 10.9%. Both of which are included in the 'family meals' for the week. (Kantar 52 w/e 13th June 2021) Food of the world fixture offers products that are ready to cook ambient components and associated ready to use accompaniments, which provide inspiration and variety across international cuisines for tasty light or main meals. The fastest growing sub-category of food of the world within convenience over the last 52wks has been Indian, driven by ‘accompaniments’. This comes as consumers look to replicate that full ‘restaurant experience’ in the comfort of their own home. (Neilson Scantrack Foods of the World MAT Sales Jan 21) 39% YoY 10.9% £181m 37.6% £10.5m extra in value sales For more information visit www.planforprofit.co.uk/category-insights DOLMIO Original Bolognese Sauce PMP 500g Page 10 BENS ORIGINAL Classic Long Grain Rice PMP 250g Page 10 BENS ORIGINAL Medium Chilli Con Carne Sauce PMP 450g Page 12 CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales.