Grocery, Non Food, Chilled & Frozen 2021-22

Snack Meals Pot Noodle is the No.1 brand in hot snacks with annual sales of £122M and 42% category share. It is even more important to the impulse channel where it is the No.1 instant hot snack with sales of £26.2M and a 58% share. In impulse, Pot Noodle is 1.7 times larger than all other instant hot snack brands combined. (Nielsen GB Total Coverage / Impulse Value Sales MAT 27/03/2021) Snacking presents a short and long term sales growth opportunity; with more people returning back to office work they will be looking to save money on their lunches. This category is key for shoppers wanting quick, easy, and affordable lunches. Snack pots and soup are primarily consumed at lunchtime with pasta and rice sachets at dinner time. Offering the right products on the shelves with a good range will give shoppers the confidence to find what they want in your store. If your store is located near universities and schools, or an office campus, consider increasing your range of pot snacks to offer an affordable, filling, and quick snack options. In areas of high affluence, flex the range towards more premium brands such as and Kabuto instant noodles. Don’t forget... #1 in hot snacks 58% For more information visit www.planforprofit.co.uk/category-insights POT NOODLE Chicken & Mushroom Flavour PMP 90g Page 14 BATCHELORS Super Noodles Chicken Flavour PMP 90g Page 14 BATCHELORS Pasta‘n’Sauce Mild Cheese & Broccoli PMP 99g Page 14 Retailer Action : Check your Must Stocks CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales. ZZZ SODQIRUSURÀW FR XN #3ODQIRU3URÀW5HWDLO #3ODQBIRUB3URÀW 3DJH Easy meals insights :KVJKP [QWT GCU[ OGCNU âZVWTG RTQFWEVU UJQWNF DG URNKV D[ EWUVQOGT PGGF YKVJ health âTUV VWPC and rice offering) followed by Asian (standard pot noodles), concluding with pasta pots and block noodles. Pot snacks present short and long term sales growth opportunities; more people are lunching at home due to the pandemic, and KP OQTG YKNN DG TGVWTPKPI VQ VJG QäEG and will therefore want to save money on their lunch time expenditure. This category is key for shoppers wanting quick, easy, and a ordable lunches. With 59% market share, Pot Noodle is the most popular pot snack brand , ensure this brand is allocated the greatest shelf presence KP [QWT RQV UPCEMU âZVWTG King Pot provides the opportunity to trade shoppers up; having grown by 20%, it now represents 41% of Pot Noodle sales. (Source: Nielsen Total Coverage GB MAT 27.3.21) If your store is located near universities and schools, or an o ce; consider increasing your range of pot snacks & soups; Batchelors and Pot Noodle give shoppers an a ordable, filling, and quick snack option. 1. 2. 3. ZZZ SODQIRUSURÀW FR XN #3ODQIRU3URÀW5HWDLO #3ODQBIRUB3URÀW Focus On Return to Work & Education Eating lunch at home is a growing trend; with a +9% increase to 28% of customers buying for the ‘ lunch at home’ occasion. (Source: Shopper Intelligence grocery shopping during COVID-19) As restrictions ease and consumers start to return to the o ce, school or college th y are looking for quick and easy meals, which is a great opportunity for independent retailers to drive sales in 2021. With restrictions easing further we are beginning to see a return to previous commutes to workplaces, which will start to drive the revitalisation of the FTG (food to go) shopper mission. Look out for our Focus On Return to Work & Education