Grocery, Non Food, Chilled & Frozen 2021-22

The total desserts category is now worth £484m, +4.6% versus last year. This is bigger than categories such as ambient soup, dry pasta and baked beans. (Kantar 52 w/e 13th June 2021) The sub-categories linked to baking saw a huge boost due to Covid, particularly custard, to make jelly & instant toppings. 73% of spreads are consumed at breakfast. Covid has resulted in +10% more breakfast occasions at home, resulting in strong growth of spreads. (Kantar 52 w/e 13th June 2021) As health trends grow, healthy products are likely to see further NPD through flavour combinations and added health benefits. The total spreads category is now worth £673m, +7.0% versus last year. This is bigger than categories such as canned fish and tea. (Kantar 52 w/e 13th June 2021) The biggest category in desserts is individual pots (£135.6m, +5.2%) (Kantar 52 w/e 13th June 2021) The biggest sub-categories in spreads are honey (£143m +3.4%), jam (£138m +6.4%) and nut butters (£135m +10.0%). (Kantar 52 w/e 13th June 2021) Desserts & Preserves +4.6% 3.4% 6.4% 10% +7% vs. last year £484m £673m £135.6m Jam (£138m) Nut Butters (£135m) +49% Honey (£143m) For more information visit www.planforprofit.co.uk/category-insights AMBROSIA Devon Custard PMP 400g Page 18 DEL MONTE Peach Slices in Juice PMP 415g Page 20 Hartley’s Best Strawberry Jam PMP 340g Page 20 CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales.