Grocery, Non Food, Chilled & Frozen 2021-22

the ‘take home’, larger family packs and treats & snacks fixtures. As an example, 2020 saw the strongest biscuits category growth for over five years, in both value and volume with chocolate biscuit bars and everyday treats being the key drivers of category growth. The in-home consumption trend has also led to a surge in people buying themselves treats and snacks as well as their pets. Treats are becoming an important pillar in the pet food range that retailers stock, with treating in both cat and dog sectors leading to sales growing by over £12.7million in convenience stores. 2020 saw “explosive growth” in the pet care category, as there are 15% more cats and 9% more dogs than the previous year; this has led to an increase in premium in pet food sales. “Focus On” guides are also now available throughout the year which are a series of mini category guides which complement the guides giving a more detailed analysis on emerging trends as well as established categories that are trading up into premiumisation which help you to maximise the sales opportunities. Look out for the ‘Return to Work and Education’ guide available NOW! ‘InStore’ is our FREE digital magazine which has been specially eveloped for the independent retailer. Visit www.instoremagazine.co.uk to view the latest edition. INTRODUCTION Dear Retailer Welcome to the new Grocery, Non Food, Chilled and Frozen 2021/22 guide which helps you to easily identify the core range products and best sellers that you should be stocking in store to meet the needs of your customers and maximise your sales and profit. Within this guide you will also find core range planograms containing all of the Plan for Profit core range products for this category. The extended range and the full suite of planograms can be viewed via the Plan for Profit website and app. All Plan for Profit guidance is developed by working with our supporting category experts, using market data and our network of wholesalers, meaning they truly offer independent retailers a credible core range tailored to their needs. PMP’s are highlighted throughout the guide, as they play an important role in store, providing shoppers the confidence that they are being charged the right price, which helps increase customer loyalty and sales. VAT Free (zero rated) products are also flagged throughout this guide. The increase in consumers working from home has driven the rise in in-home consumption across many categories, this trend has resulted in retailers increasing space to accommodate www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 4 ‘On-the-Go’ insights A return to work and previous routines will revive the lunchtime opportunity for independent retailers, highlighting the importance of adapting as the environment changes around us. (Source: Kantar July 2020) Cater for all customer missions. Weekday lunchtimes are the most popular time for eating out, therefore it’s important to stock the right products, at the right price, merchandised in the right place to help maximise your sales. Merchandise NPD in prominent areas within your store to entice customers on a weekday lunchtime shopper mission. 61% of impulse crisps & snacks are picked up in secondary locations. (Source: Lumina 2019) Stock up now with the UK’s No.1* You probably already know that Eat Natural make delicious‚ gluten free‚ wholesome cereal bars. But did you know that they’re the UK’s best-selling cereal bar brand in Convenience? * *Eat Natural is the UK’s best-selling wholesome cereal bar brand in Convenience‚ with a 29% market share. IRI data MAT to 18/04/2021. Unitas Ad (May 2021) 2.indd 1 21/05/2021 12:59 GREAT TASTING REFRESHMENT NEW ONLY £1 EACH 23%of soft drinks shoppers in convenience are in a FTGmission, of which almost 12% if for lunch occasions only. * *Source: Lumina Intelligence CTP Data fromw/c 16th November 2020 to w/c 18th April 2020 Perfect for lunchonthego 75% of consumers consider the soft drinks range as an important factor when deciding where to buy FTG. 34% of shoppers will go elsewhere if the FTG offer doesn’t include the right selection of soft drinks. (Source: IGD ShopperVista Food-To-Go Shopper Update Q4 2019 February 2020; 1) Ensure you have availability of the best-selling soft drinks, especially at peak times. Refer to the Plan for Profit impulse range at www.planforprofit .co.uk for more information. Soft drinks - drink now 2.5 metre planogram The snacking occasion has become more important over the last year, with the UK population snacking 50% more frequently as a result of the pandemic. Snacking bars are eaten both at home and ‘on the go’. Ensure you stock the best sellers in both singles and multipacks. (Soucre: IGD ShopperVista Meeting the Shopper Need in Hot Food and Drinks-To-Go Report February 2020) www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Return to Work & Education Eating lunch at home is a growing trend; with a +9% increase to 28% of customers buying for the ‘ lunch at home’ occasion. (Source: Shopper Intelligence grocery shopping during COVID-19) As restrictions ease and consumers start to return to the office, school or college they are looking for quick and easy meals, which is a great opportunity for independent retailers to drive sales in 2021. With restrictions easing further we are beginning to see a return to previous commutes to workplaces, which will start to drive the revitalisation of the FTG (food to go) shopper mission. Tracey Redfearn Category Controller Plan for Profit Kind regards, Going back to basics has been the secret of Ramandeep Singh’s success. As a Today’s Express retailer, he and his family recognise the need for high standards for their store so they made the decision to carry out a full refit before opening their doors. “We knew the store needed to be perfect in order to bring customers inside,” he said. “It was essential that we created a great store with a fantastic grocery range, rather than working with the cluttered shelves and limited stock that was in the store before.” Working with their Unitas Wholesale business development manager, the family changed everything to make the space in the store work much harder. Ramandeep used the Plan for Profit core range guidance and as a result, was able to add in more than 100 additional lines. This has had a huge impact on sales. “There wasn’t much variety in the store before, but now, we’re using the space to stock the right products. More lines and more choice lead to more sales,” he said. When Shani took on a tired convenie store in a fantastic location, he did hi homework. From talking to the locals it was clear that customer service was one of the main reasons the store had performed badly, and he knew that with the right management, he could transform the store’s fortunes. By focussing on delivering excellent customer service, Shani’s store outperformed even his wildest dreams. “Customers were used to poor service and so being greeted by a friendly team made the biggest difference, and our footfall rose immediately,” he said. “In fact, in the first month, just by offering much better “Wewanted tomake the store perfect” Ramandeep Singh, Shop Local, Coventry Retailer advice from 18 “Customerswe to poor service I could change t Shani Rashid, Glasgow clickforcontents In this issue… instore Themagazine for independent retailers Issue21 September 2021 Brought to you by Cash in on Halloweenwith our top tips Spice up your saleswith a ‘fakeaway’ range Why hot drinks are always in demand Find out here Look inside Click for more Unitas Wholesale is the largest independent wholesale buying group in the UK, with buying power in excess of £8bn.