Grocery, Non Food, Chilled & Frozen 2021-22

Hot Beverages Total hot beverages within the independents & symbols market is worth £99m. (IRI & Kantar, 52wk, w/e 27th Feb 21) Instant coffee is worth £56m within the independents and symbols market and forms the largest share of the category at 56%. (IRI & Kantar, 52wk w/e 27th Feb 21) Decaf tea is in double digit growth in the latest 52w in total market as shoppers add to their repertoire and switch from black tea. Fruit & herbal tea adds the most value growth to the category as health has become more important to shoppers. (IRI & Kantar, 52wk w/e 27th Feb 21) Tea is worth £28m and forms 28% of the category in the independents and symbols market. With many shoppers still working from home, the opportunities for tea occasions has the potential to boost tea sales. (IRI & Kantar, 52wk w/e 27th Feb 21) Roast & ground coffee is worth £6.5m and the only sector within independents & symbols to grow year on year, seeing share of the category increase up 2% (IRI & Kantar, 52wk w/e 27th Feb 21) £6.5m £99m £56m worth 56% +2% £28m 28% For more information visit www.planforprofit.co.uk/category-insights TETLEY/PG TIPS PMP 80’s Page 23 NESCAFE Gold Blend PMP 95g Page 23 CADBURY Drinking Chocolate PMP 250g Page 25 Retailer Action : Check your Must Stocks CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales. Page 7 | Unitas Focus On Healthy Breakfast ZZZ SODQIRUSURÀW FR XN #3ODQIRU3URÀW5HWDLO #3ODQBIRUB3URÀW 3DJH 1. Nescafé Gold Blend 95g PMP 2. Nescafé Original 95g PMP 3. Kenco Smooth 100g PMP 4. Kenco Really Rich 100g PMP 5. Douwe Egberts Pure Gold 95g PMP 6. Nescafé Azera Americano 100g PMP 7. Nescafé Original 3 in 1 (6 sachet) PMP 8. Nescafe Original 50g PMP 9. Nescafé Gold Blend 200g 10. Kenco Deca‰ 100g PMP Top 10 best sellers - are you stocking the right range? (Source: IRI Symbols and Independent grocer’s top 10 co ee products value sales 52W/e 2nd Jan 2021) Hot beverages 1 metre planogram 13 million Brits KPVGPF VQ JCXG OQTG ãGZKDNG YQTMKPI OGCPKPI EQPUWOGTU YKNN OQTG HTGSWGPVN[ UGGM CP QWV QH JQOG EQHHGG GZRGTKGPEG YJKNG YQTMKPI HTQO JQOG If sugar can be located elsewhere in your store, use this additional space to bolster your premium and super premium range by introducing pods and extending your roast & ground range. ® Reg. Trademark of Société des Produits Nestlé S.A NESCAFÉ AZERA Price marked Packs ZZZ SODQIRUSURÀW FR XN #3ODQIRU3URÀW5HWDLO #3ODQBIRUB3URÀW Focus On Growing the Co ee Category Co ee value sales increased by 10.1% in 2020 vs 2019 (Source: IRI Independent Grocers Co ee Value sales %change vs year ago 52W/e 2nd Jan 2021 ) 86.6% of UK households purchase co ee for in-home consumption (Source: Kantar WorldPanel Co ee Penetration 52 W/e 27th Dec 2020) Approximately 95 million cups of co ee are consumed daily in the UK (Source: The British Co ee association, “Co ee Facts”) On average, co ee consumers buy co ee 15 times a year with an annual spend of £66.84 (Source: Kantar WorldPanel Co ee Spend per buyer and frequency 52 W/e 27th Dec 2020 ) Look out for our Focus On Growing the Coffee Category