Grocery, Non Food, Chilled & Frozen 2021-22

Health consciousness is rising. Stock a good range of healthy products: Weetabix, Special K, Bran Flakes and Alpen are the best performing brands in this segment. (IRI L52 we 16.05.21) The cereal category in symbols & independents is worth £28.8m with NPD accounting for 8% of total category in 2020. (IRI we 12th June 2021) 96% of the UK population buy cereal. Cereal is the UK's favourite breakfast food. (Kantar WPO, Total Market 52 we 4th Oct) Cereal is the UK’s favourite breakfast food, 44% of breakfasts feature cereal and is consumed 4.4 times per week. (Kellogg's Project: Eating Occasions Rolling 4 Qtrs. To 2020)akfast) Price marked packs play a key role in the cereals category which delivers value to the shopper – Don't forget.... All of the top 10 selling cereals are price marked. (IRI L52 we 16.05.21) Merchandise portable cereals next to other 'on the go' breakfast products and next to coffee machines where possible. The plain cereal segment (Cornflakes, Weetabix etc) is the biggest segment and driving the most category growth. (IRI Total Market 52 we 3rd October 20) Breakfast Cereals £28.8m PMP 96% For more information visit www.planforprofit.co.uk/category-insights WEETABIX Original PMP 24s Page 28 QUAKER Oat So Simple Golden Syrup PMP 8s Page 28 KELLOGG’S Crunchy Nut PMP 500g Page 28 CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales. Look out for our Focus On Healthy Breakfast ZZZ SODQIRUSURÀW FR XN #3ODQIRU3URÀW5HWDLO #3ODQBIRUB3URÀW 3DJH Healthy Breakfast 1 Metre Planogram Healthy Breakfast On the Go products are highlighted in the red box. These would preferably be located at the front of the store, however they can be merchandised in the main aisle if space does not allow. 66% of category sales come from the top 15 selling lines. These are the products that shoppers expect to see in your store as a minimum. Ensure you are stocking these SKUs to meet the needs of your health conscious customers and increase sales within the category. 1 6 2 7 3 8 4 9 5 10 15 14 13 12 11 TOP 15 Best Sellers Source: Kelloggs September 2020 Kellogg's Cereal Unitas Brochure Advert 153x230mm Oct 20 HIGH RES.pdf 1 19/10/2020 14:47 ZZZ SODQIRUSURÀW FR XN #3ODQIRU3URÀW5HWDLO #3ODQBIRUB3URÀW Focus On Healthy Breakfast 96% of the UK population buy cereal & the category is growing +23% YOY Kantar WPO: Total Cereal\Market, 52wks 23rd March 2020 Balanced health and low sugar products account for 52% of category sales Source: Kellogg’s 2020 Cereal is the UK’s favourite breakfast food Source: Kantar WP Are you stocking the best sellers?… See page 6