Grocery, Non Food, Chilled & Frozen 2021-22

Brits bought biscuits more often, and spent more each trip. Biscuits are bought by 99.5% of all GB households, making biscuits a valuable category for retailers to keep in stock. (Kantar Total Biscuits Market 52wk w/e 27th December 2020) Healthier products continue to drive market growth vs last year. 19% of 35yrs+ say healthier eating is the biggest change in their behaviour. Retailers should prioritise weight management biscuits to help meet evolving health needs. Look for ways to support shoppers in store with education about healthier choices. (Nielsen State of the Nation Homescan Survey 2021) Premium biscuit options are relevant for shoppers wanting to treat themselves. Ensure a strong range of special treats to meet these needs. Within the symbols and independents sector biscuit sales are worth £184m, highly impulsive category which is perfect for that 'top up' shopping mission. (Pladis Total Biscuit Category Review w/e 17 July 2021) Focus on correct space allocation for bestselling biscuit products. Retailers should prioritise stocking the top 10 biscuit lines, as 80% of sales come from 5% of products in this channel. The average shopper spent £104.55 on biscuits, £6.91 per year more than 2019. This was mainly driven by everyday biscuits, everyday treats, CBBs and savoury crackers and crispbread. (Kantar Total Biscuits Market 52wk w/e 27th December 2020) £184m Biscuits £104.55 average shopper spend per year For more information visit www.planforprofit.co.uk/category-insights MCVITIE’S Milk Chocolate Hobnobs PMP 262g Page 34 MCVITIE’S Digestives PMP 400g Page 34 JACOB’S Cream Crackers PMP 300g Page 36 Retailer Action : Check your Must Stocks CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales.