Grocery, Non Food, Chilled & Frozen 2021-22

42 Image Description & Case/ Pack Size Inner Barcode Cathedral City Mature Cheddar PMP £2.89 200g Brockmoor White Mature Cheddar PMP £1.29 150g Inner Barcode Image Description & Case/ Pack Size Inner Barcode Brockmoor Cheddar Slices 160g Dairylea 8 Cheese Slices 200g Inner Barcode Eden Farm Core Range Cheese Cheese Value split by Sub categories 37% Everyday Block 6% Sliced 11% Grated 15% Spreads 4% Recipe 5% Speciality 22% Snacks Pre-packed cheese is a key staple of the fresh top-up shop, the number one shop mission in convenience, the category has seen 4 in 10 households buying in a convenience store in the last year. Lumina Intelligence Convenience Tracking Programme4 w/e 02.05.21 Cheese category in Symbols & Independents is still performing ahead of pre-covid 2019 levels at +7% value and +6% volume. Data Source : 52 w/e IRI data to 7th Aug 2021 in Symbols & Independents