Grocery, Non Food, Chilled & Frozen 2021-22

The total household category within independents is seeing a +1.5% growth and is worth £113.6m year on year. (Neilsen - HHC - Total Market & Impulse - Value Sales - MAT: 24.04.2021) The household cleaning market within independents is worth £11.8m with multi-purpose seeing a +9.4% growth year on year which accounts for 64% of sales within the category. Ensure that you have a variety of multi purpose cleaners stocked as part of your core range. (Neilsen - HHC - Total Market & Impulse - Value Sales - MAT: 24.04.2021) Candles are the No.1 format with 1/3 of the total air care sales, seeing a strong +30.8% growth year on year. (Neilsen - HHC - Total Market & Impulse - Value Sales - MAT: 24.04.2021) The laundry market within independents has the biggest value share at 30% of the category and is worth £33.4m. (Neilsen - HHC - Total Market & Impulse - Value Sales - MAT: 27.02.2021) Capsules in independents accounts for 42% of laundry sales and is worth £14m seeing a +5.3% growth year on year. These are now the largest format in laundry. It is equally important to include liquids, gels and powders as shoppers are both format and brand loyal. (Neilsen - HHC - Total Market & Impulse - Value Sales - MAT: 27.02.2021) Disinfectants is the largest cleaning segment, seeing a +48.6% growth year on year. Within this segment spray is the biggest format, seeing a +22.5% growth. Ensure you are stocking the best sellers... (Neilsen - HHC - Total Market & Impulse - Value Sales - MAT: 24.04.2021) Household & Laundry £14m £113.6m +30.8% YoY +5.3% YoY +1.5% YoY +48.6% YoY +22.5% YoY 42% Laundry Sales Growth share of category For more information visit www.planforprofit.co.uk/category-insights FLASH Spray with Bleach PMP 450ml Page 67 FAIRY Wash Up Original PMP 433ml Page 67 PERSIL Non Bio Liquid PMP 525ml Page 69 Retailer Action : Check your Must Stocks CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales.