Grocery, Non Food, Chilled & Frozen 2021-22

The toiletries category within independents is seeing a +8.2% sales value growth and is worth £92.4m, year on year (driven almost exclusively by skin cleanse) (Nielsen – Total Market & Impulse – Value Sales – MAT: 27.03.2021) Toiletries shoppers have remained brand loyal throughout the pandemic and are driving growth. Shoppers are looking for brands that they know and trust. (Nielsen – Washing & Bathing – Total Market & Impulse – Value Sales – MAT: 27.02.2021) Drive basket spend by merchandising same brand/variant shampoo & conditioner products together. Increase facings on fast selling lines – such as hand wash & hand sanitisers Price marked packs are available in many of the leading brands. These give shoppers the confidence that they’re being charged the right price, which can help increase basket spend. Anti-bacterial continues to be a key shopper requirement. Alongside core lines such as anti-bacterial hand washes & hand gels, introduce handy sizes of hand gels to capture these shoppers. Don’t forget ... use additional space such as till point displays and clip strips to drive impulse sales and capture impulse purchases. 65% of shoppers buy a hand gel on impulse! (Nielsen – Skin Cleanse – Total Market & Impulse – Value Sales – MAT: 27.03.2021) Don’t forget... Toiletries £92.4m CONDITIONER PMP +8.2% growth The BRAND you know and trust For more information visit www.planforprofit.co.uk/category-insights LYNX Africa Body Spray PMP 200ml Page 75 ALWAYS Ultra Normal with Wings PMP 14’s Page 77 COLGATE Cavity Protection PMP 75ml Page 75 Retailer Action : Check your Must Stocks CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales.