Grocery, Non Food, Chilled & Frozen 2021-22

• Grow category sales in your store • Benefit from expert advice & insights on niche categories • View best sellers lists and the most up to date planograms for each Focus On category www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Pet Care 72% of pet owners are willing to treat their pets to premium food, which can increase your profits. Review your premium pet care range as this is driving market growth. (Source Mintel Pet Food: Inc Impact of COVID-19 -UK) Pet food is used daily and bought on average once every 11 days, making it one of the most frequently shopped categories; this drives frequent local purchases, not just in pet care, but right across the store. (Source: Kantar, Total Stores, Pet Food 52 w/e 16th May 2021) The UK is a nation of pet lovers with 53% of households owning a cat or dog, more than those with children. (Source: Mars Pet Ownership Study 2020) P13 Focus On Pet Care V9.indd 1 09/08/2021 09:48 1 Source: IRI – Nappies – Total Market – Value Sales – MAT: 30.04.2021 Stock Baby Wipes close to Nappies on shelf to drive regime Pampers are a beacon brand to the Baby Care category – make sure they are visible in store! From the UK’s No.1 Nappy Brand 1 Wipes 12819_Unitas_Pampers_Wipes _148mm x210mm_v3.indd 1 15/06/2021 09:03 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Baby Care 86% of baby care shoppers plan their mission in advance of entering your store, therefore shoppers need to know that you’re stocking the right range. Data Source: Shopper IQ Baby wipes single packs are the must- stock format for independent retailers and account for 95%+ of baby wipes sales value. (Source: Ac Nielsen Scantrack – MAT & YTD. to 01.05.21) 62% of baby care shoppers will go elsewhere if they can’t find their usual brand in-store. Stocking the key brands is crucial to help sales growth. (Source: MSL Regional Study via Danone UK) Stock Baby ipes close to Na pies on fixture t help drive sales NEW Focus On Baby Care v19.indd 1 19/07/2021 14:24 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Return to Work & Education Eating lunch at home is a growing trend; with a +9% increase to 28% of customers buying for the ‘ lunch at home’ occasion. (Source: Shopper Intelligence grocery shopping during COVID-19) As restrictions ease and consumers start to return to the office, school or college they are looking for quick and easy meals, which is a great opportunity for independent retailers to drive sales in 2021. With restrictions easing further we are beginning to see a return to previous commutes to workplaces, which will start to drive the revitalisation of the FTG (food to go) shopper mission. P11 Focus On Back to Routine v12.indd 1 16/08/2021 10:58 Visit www.planforprofit.co.uk or download the Plan for Profit app to view and download the Focus On series of mini category guides today! Focus On Mini Category Guides Available NOW! A one stop shop dedicated to the independent retailer www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 4 ‘On-the-Go’ insights A return to work and previous routines will revive the lunchtime opportunity for independent retailers, highlighting the importance of adapting as the environment changes around us. (Source: Kantar July 2020) Cater for all customer missions. Weekday lunchtimes are the most popular time for eating out, therefore it’s important to stock the right products, at the right price, merchandised in the right place to help maximise your sales. Merchandise NPD in prominent areas within your store to entice customers on a weekday lunchtime shopper mission. 61% of impulse crisps & snacks are picked up in secondary locations. (Source: Lumina 2019) Stock up now with the UK’s No.1* You probably already know that Eat Natural make delicious‚ gluten free‚ wholesome cereal bars. But did you know that they’re the UK’s best-selling cereal bar brand in Convenience? * *Eat Natural is the UK’s best-selling wholesome cereal bar brand in Convenience‚ with a 29% market share. IRI data MAT to 18/04/2021. Unitas Ad (May 2021) 2.indd 1 21/05/2021 12:59 GREAT TASTING REFRESHMENT NEW ONLY £1 EACH 23%of soft drinks shoppers in convenience are in a FTGmission, of which almost 12% if for lunch occasions only. * *Source: Lumina Intelligence CTP Data fromw/c 16th November 2020 to w/c 18th April 2020 Perfect for lunchonthego 75% of consumers consider the soft drinks range as an important factor when deciding where to buy FTG. 34% of shoppers will go elsewhere if the FTG offer doesn’t include the right selection of soft drinks. (Source: IGD ShopperVista Food-To-Go Shopper Update Q4 2019 February 2020; 1) Ensure you have availability of the best-selling soft drinks, especially at peak times. Refer to the Plan for Profit impulse range at www.planforprofit.co.uk for more information. Soft drinks - drink now 2.5 metre planogram The snacking occasion has become more important over the last year, with the UK population snacking 50% more frequently as a result of the pandemic. Snacking bars are eaten both at home and ‘on the go’. Ensure you stock the best sellers in both singles and multipacks. (Soucre: IGD ShopperVista Meeting the Shopper Need in Hot Food and Drinks-To-Go Report February 2020) P11 Focus On Back to Routine v12.indd 4 16/08/2021 10:58 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 6 Easy meals insights Within your easy meals fixture products should be split by customer need, with health first (tuna and rice offering) followed by Asian (standard pot noodles), concluding with pasta pots and block noodles. Pot snacks present short and long term sales growth oppo tu ities; more people are lunching at home due to the pandemic, and in 2021 more will be returning to the office and will therefore want to save money on t eir lun h time expenditur . This category is key for shoppers wanting quick, easy, and affordable lunches. With 59% market share, Pot Noodle is the most popular pot snack brand , ensure this brand is allocated the greatest shelf presence in your pot snacks fixture. King Pot provides the opportunity to trade shoppers up; having grown by 20%, it now represents 41% of Pot Noodle sales. (Source: Nielsen Total Coverage GB MAT 27.3.21) If your store is located near universities and schools, or an office; consider increasing your range of pot snacks & soups; Batchelors and Pot Noodle give shoppers an affordable, filling, and quick snack option. 1. 2. 3. P11 Focus On Back to Routine v12.indd 6 16/08/2021 10:58