Grocery, Non Food, Chilled & Frozen 2021-22

82 SUDOCREM 60g Huggie S Pure Baby Wipes 56’s PAMPERS Baby Dry Carry Pack Size 3/Size 4 PMP 30’s/25’s PAMPERS Baby Dry Carry Pack Size 5 PMP 23’s PAMPERS Baby Dry Carry Pack Size 6 PMP 19’s JOHNSON & JOHNSON Baby Shampoo PMP 300ml JOHNSON & JOHNSON Baby Bath PMP 300ml JOHNSON & JOHNSON Baby Oil PMP 300ml JOHNSON & JOHNSON Baby Lotion PMP 300ml JOHNSON & JOHNSON Baby Talc 200g BABY CARE #1 bestselling baby food SKU in the UK #1 bestselling Stage 2 Savoury SKU in the UK Reasons to Believe* 37%* market share within Impulse & Convenience Comprehensive Range all age stages plus snacking Ella’s outsells the competition where stocked* *Source: IRI value sales w.e 23.01.2021 Market leader in pouches which outsell jars 3:1 www.planforprofit.co.uk