Grocery, Non Food, Chilled & Frozen 2021-22

84 BABY CARE Baby Care 1m x 3 Shelf This is the baby care planogram and it contains all of the core range products. To view and download our larger planograms visit www.planforprofit.co.uk/planograms Never miss out on InStore Magazine - Sign up NOW to receive yours InStore Magazine is packed with all the information you need to run a successful and profitable convenience store. InStore is free of charge and is available digitally, for you to access on your smartphone, tablet or PC. Sign up now and join more than 8,500 retailers to receive each issue direct to your inbox. To receive your copy scan the QR code using your smartphone or visit www.unitaswholesale.co.uk/retailer/retailer-newsletter Bringing Wholesale Together Social icon Rounded square Only use blue and/or white. For more details check out our Brand Guidelines. www.planforprofit.co.uk @Plan_for_Profit @PlanforProfitRetail By signing up, you’ll receive: Notification of exclusive promotions Essential category and seasonal advice Profit-boosting tips from successful independent retailers New product information Important legal updates Industry news Plus much more! Ieverdid… Wecatchupwith retailerswhohavemade their storesa success todiscover thedecisions theymadebehind thescenes Inspired by convenience stores on his travels abroad, retailer Raja Waseem was determined to make his store stand out from the crowd. As well as a full range of grocery that his customers love, Raja’s store has become well known in the local area for his milkshake machine, slush machine and a range of American confectionery which attracts customers from miles around. “You have to have something that makes you stand out,” says Raja. “Our sweets are a real attraction for customers and it’s fantastic to offer something that they can’t buy anywhere else. However, it’s crucial that we also have the items our customers rely on us for, such as milk, bread and snacks, so we’re offering the best of both worlds.” As soon as retailer Mo Islam spotted the store he wanted to buy, he invested time and energy into researching what would work best for those who lived in the local area. That research led to one thing – food to go. “There are a lot of stores close by that offered food to go but I knew we could offer something much better,” he said. Mo checked out all the local stores and their food to go offers and knew he wanted his store to provide something better to attract customers. “We know our customers want food that is tasty, hot and fresh and this is how we deliver a better range than other stores nearby. We offer something for every meal occasion, such as fresh croissants and coffee for breakfast, then hot dogs, burgers and pizza for lunch and evening meal. We’ve added freshly baked bread and cakes and ice cream as a dessert option, with Slush and a range of hot drinks alongside. “I wanted something that wouldmake us stand out” RajaWaseem, Lifestyle Extra, Paisley Mo Islam, Day Today, Bathgate “We knewwhat customerswanted andwe delivered” I study the sales data to see what sells best at which time of day, and I’ve broken the day down into half-hour sections so the food is cooked fresh at the right time to meet customer demand. For those customers who don’t want hot food, we’ve also added a full range of ready-made sandwiches, pasta pots and salads, as well as fresh juices, so that we’re catering for all our customers regardless of whether they want hot or cold food and there’s plenty of choice.” Thebest thing 16 17 Retailer advice Retailer advice from clickforcontents clickforcontents Introduce a slush machine, milkshakes and smoothies in your store Join more than 8,500 retailers and receive InStore direct to your inbox Category advice from 24 bestsellers When it comes tocereals andhot drinks, stocking the right range is essential tomake themost of every salesopportunity Stockthe Weetabix ChocolateMelts NEW l Taste is the new number-one driver but 68% are also looking for healthier alternatives. l Weetabix Melts are high in fibre, wholegrain, low in salt, no red traffic lights and no HFSS. NEW Oreo O’s A new brand in the cereal category that fills a gap for a more indulgent young adult proposition. Oreo is a billion-dollar brand, present in a third of UK households and drives a new premiumoccasion in snacking. NEW NEW NEW NEW NEW NEW Nescafé Original Regular £2.99 PMP 95g Nescafé Gold Blend £3.49 PMP 95g Kenco Medium Roast £3.49 PMP 100g PG Tips Original £2.65 PMP 80s Yorkshire Tea £2.99 PMP 80s Nescafé Gold Blend 200g Tetley Original £2.75 PMP 80s Kenco Really Rich £3.49 PMP 100g Douwe Egberts Pure Gold £3.89 PMP 95g Nescafé Original 3 in 1 Sachets £1 PMP 6x17g Top 10 hot beverages Source: IRI Convenience 52 w/e 17.07.21 Nescafe Iced Frothy NEW More than 170million iced beverages are estimated to be sold in UK cafes every year, led by consumers under the age of 30. In retail, cold drinks are now bigger than hot drinks for the first time and cold coffee is driving growth in ready-to-drink sales. Kellogg’s Crunchy Nut Bites l Crunchy Nut is the No 1 taste-led brand in the UK, while pillows are one of the most popular formats. Top 15 cereals Kellogg’s Crunchy Nut £2.99 PMP 500g Weetabix Original £2.99 PMP 24s Kellogg’s Cornflakes £2.99 PMP 550g Kellogg’s Coco Pops £2.99 PMP 480g Kellogg’s Frosties £2.99 PMP 500g Kellogg’s Krave Choc and Hazelnut £2.99 PMP 375g Kellogg’s Rice Krispies £2.99 PMP 510g Kellogg’s Variety Pack £2.49 PMP 8s Kellogg’s Special K £2.99 PMP 500g Kellogg’s Fruit & Fibre £2.99 PMP 700g Quaker Oatso Simple Golden Syrup Sachets £2.29 PMP 8s Quaker Oatso Simple Original Sachets £2.29 PMP 8s Nestlé Shreddies £2.69 PMP 460g Quaker Oatso Simple Golden Syrup Pot 99p PMP 57g Alpen Muesli Original £2.69 PMP 550g Source: Nielsen 17.07.21 52wk total independents and symbols ON PACK PROMOTION Category advice 25 For core range advice at Plan for Profit clickforcontents For the latest new products clickforcontents In this issue… instore Themagazine for independent retailers Issue21 September 2021 Brought to you by Cash in on Halloweenwith our top tips Spice up your saleswith a ‘fakeaway’ range Why hot drinks are always in demand Find out here Look inside Click for more InStore - Half Page 2021 v3.indd 1 16/09/2021 15:06 To view our digital magazine visit www.instoremagazine.co.uk